- To diffuse coaching as an activity that provides satisfaction to persons, making them aware of the design of their own destiny and allowing them to achieve high performance in work teams or groups.
- To serve as a place of encounter, training, and certification for coaches.
 - To develop research and ongoing improvement of the activity.
 - To establish ethical standards for the practice of coaching.
 - To promote associations with coaching training institutions in the quest for homogeneous Certification for the exercise of coaching in Chile.
 - To promote alliances and validations with national and international coaching institutions.